We very much appreciate your feedback. You must be reading our minds! Daily we battle between staying loyal to the Mustang crowd and expanding to other models. Often we are unable to gather opinions from customers as to whether it's Ok that we're expanding outside of the Mustang market.
Here's the scoop:
All of us love our Mustangs. Many of us here have more than one. We eat, sleep, and breath these cars, and they, ultimately, put food on the table for our families.
It has been very difficult deciding what the balance should be between expanding to other models such as Chevy truck, Ford truck, and, now, Challenger, or staying loyal to just Mustangs.
Our logic on expanding to other models is this:
If we grow, we can not only serve more customers, but serve our current customers better.
It's a tight market. Many companies who are not expanding, are regressing. We have to continue to grow in order to spend money on things like research and manufacturing. Most of that manufacturing directly impacts our core market - the Mustang market.
Growth also allows us flexibility in shipping charges and methods, more stable pricing, more bargaining power with our suppliers and more inventory, therefore, improving our overall service and prices.
All of these aspects are required to thrive in such a tight market. More models mean more diverse product lines from more manufacturers, more cross-promotion, and a wider scope of what is happening, not just in the Mustang market, but across the entire automotive industry.
50resto, officially known as Latemodel Restoration Supply Inc., has had the same philosophy for 10 years.
Our intent is to be the leader in Restoration, Performance and Accessories for fox body, as well as 94-present Mustangs.
As for the other models, we want to provide customers that own these cars the same types of products and services we offer our devoted Mustang following, at competitive prices.
We don't want to be Summit or Jegs. We want to be better.
As for that vacuum tree, we are working on it. I need one for my 92 coupe, too!
Thank You
Scott Springer
VP Sales and Marketing
Latemodel Restoration Supply