So it's not a new engine, or even a new navigation package, but for car lovers, colors are often as important as displacement, especially when they're unique factory colors. The latest color revealed for the 2010 Dodge Challenger, Plum Crazy, is one of those that's almost sure to drive future collectors wild.

Even with modern paint booths and high-tech paints themselves, factory jobs are still better, and collectors know it. While the latest Challengers might not be collectible quite yet, many people purchasing them now are doing so with an eye toward the future as much as toward the past, and the Plum Crazy purple color is one option that just screams "Barrett Jackson" or "Mecum," come 2050.

The new color is available only on the Dodge Challenger R/T and SRT8, meaning it's inherently limited in availability and therefore volume. It's also available with a choice of white or black dual side stripes, and to sweeten the deal, Mopar has treated the interior to a factory upgrade as well.

Two-row deluxe seats get Katskin leather upholstery, available in a range of colors with different piping and stitching choices to further customize the car straight from the factory.

To get your Plum Crazy Challenger, head on down to your local dealership--it's available for order now. And if you are looking for all of the performance and parts to personalize your 2008, 2009, or 2010 Challenger, look no further than www.latemodelrestoration.com or www.newchallengerparts.com.